AGP Executive Report
Last update: 2 hours agoPlatform Shifts: Google is expanding ads in AI Mode to more countries and testing multi-turn ads in the U.S., even as Search ad growth slows. It is also developing ad formats for AI shopping agents. Privacy & Trust: Google’s policy changes may let Gmail and Photos data shape personalized ads when Personal Intelligence is enabled. Rhode Island has sued Meta over alleged profits from scam ads, while researchers say an ad-tech firm used ads to track Starlink users. AI Ad Wars: AI-generated campaign ads are surging ahead of U.S. midterms, sharpening calls for disclosure as rules vary by state. Media Buying: ChatGPT ads have reached 100,000 advertisers and expanded to 26 more countries; StackAdapt is also adding cross-channel retargeting for ChatGPT campaigns. Netflix, meanwhile, faces a growing glut of streaming commercials.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.