AGP Executive Report
Last update: an hour agoCreative and AI: Prada is taking a hand-drawn approach to its Christmas campaign, skipping AI as brands weigh speed against distinctive creative. Search Ads: Google is expanding sponsored placements in AI search, including to India and nine other markets, as it says AI search ads earn less than traditional search. Bing is also testing ads in AI summaries. Platform Growth: Amazon’s advertising business approached $20 billion in quarterly revenue, with the company betting on AI shopping agents for further growth. YouTube subscriptions are rising as more viewers move to connected TVs. Rules and Trust: California now requires disclosure when ads use AI-generated performers; meanwhile, an ad watchdog flagged 60 supplement promotions for unsupported claims. Campaign Spending: The US midterm ad blitz is reaching a final crescendo, with PACs pouring money into attack ads even as some groups cancel TV buys and concerns grow over AI-generated political content.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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