AGP Executive Report
Last update: 42 minutes agoOut-of-Home: Heli-D brought its 400-square-foot flying digital billboard to New York, opening a new sky-high channel for advertisers. Agency Moves: TBWA\Media Arts Lab named Pedro Sattin and Sébastien Rouvière creative directors, adding two international creatives to Apple’s agency. Streaming: A survey found only 28% of Americans would pay extra for ad-free viewing, while ad-supported plans remain a popular choice—putting pressure on brands to make ads relevant and less repetitive. Political Media: U.S. campaign ad spending is up 30% to $3.8 billion through mid-October. Separately, the Trump administration faced a court order over taxpayer-funded ads and apologized after they continued airing. Ad Tech: Roku’s research points to growth in home-screen and interactive ads, while Google is opening masthead inventory to gaming advertisers. Agency Business: Havas reported 2.4% third-quarter growth and increased its stake in Bolloré affiliates.
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