AGP Executive Report
Last update: 11 hours agoRetail Media: Instacart is ending its Caper smart-cart business, which let brands serve ads in stores, citing the cost of scaling the technology. The move comes amid reports of a potential sale, though the company says the decision came earlier. Ad Law: A US judge rejected Novo Nordisk’s bid to halt Eli Lilly’s weight-loss drug ads while their false-advertising lawsuit proceeds. Privacy & Trust: Google’s updated policy allows Gmail and Photos data to shape personalized ads when Personal Intelligence is enabled. Separately, Rhode Island is suing Meta, alleging it profits from scam ads. Political Advertising: AI-generated campaign ads are surging in the US midterms, while Pennsylvania moves to require labels and California seeks tighter rules. Heavy political spending is also squeezing regional advertisers’ holiday plans. New Ad Channels: OpenAI has expanded ChatGPT ads to 26 more countries, bringing the total to 89; more than 100,000 advertisers have used the platform.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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