IMR says Meta ads drove 184 leads in 30 days for home exterior client

Infinite Media Resources says a home exterior campaign generated 184 qualified leads in 30 days through Meta advertising at an average cost of about $94 per lead. The findings are meant to show contractors a path to reduce dependence on third-party lead marketplaces and build owned lead systems. Why it matters: - Infinite Media Resources is framing the campaign as evidence that contractors can generate their own leads instead of buying them from third-party marketplaces. - The study comes as customer acquisition costs rise across the home improvement industry. - The results could matter for roofing, siding, gutters and other exterior-service companies trying to control lead quality and marketing costs. What happened: - Infinite Media Resources released findings from a home exterior marketing campaign built for a company offering roofing, siding, gutters and related services. - The campaign ran for 30 days and used Meta advertising. - The campaign generated 184 qualified leads. - The blended average cost per lead was about $94. The details: - The campaign produced consistent lead volume across multiple service categories. - Financing-focused campaigns drove strong engagement from homeowners considering exterior projects. - The campaign structure was designed for long-term scalability. - Infinite Media Resources said the full findings are available in its Roofing Lead Generation Case Study. - The company also pointed to its report, HomeAdvisor vs. Your Own Lead System , as part of its broader argument for owned lead generation. Between the lines: - The release argues that purchased leads can be inefficient because marketplaces may sell the same lead to multiple contractors. - That setup can raise competition and push acquisition costs higher over time. - Infinite Media Resources says owned marketing systems give businesses more control over customer relationships, marketing data and growth. - Founder Anthony Paulino said businesses that invest in owned marketing assets can gain more control over lead quality, acquisition costs and long-term growth potential. - The company also tied the campaign to a broader shift toward Generative Engine Optimization, or GEO, for visibility in AI-powered search tools such as ChatGPT, Google AI Overviews, Gemini and Perplexity. What’s next: - Infinite Media Resources expects more contractors to compare third-party lead buying with owned lead-generation systems. - The company expects businesses to invest more in long-term digital authority and marketing infrastructure that can keep producing value after a single ad campaign ends. - More research is available in its guide, What Is Generative Engine Optimization (GEO)? . The bottom line: - IMR is using the campaign to argue that Meta ads, financing-led messaging and owned systems can deliver cheaper, more controllable lead generation for home exterior contractors.