Fall Off The Wall launches Samsung Galaxy Z Fold8 DRTV campaign

Fall Off The Wall delivered Sky Mobile’s pre-order campaign for the Samsung Galaxy Z Fold8 in five weeks, with a follow-on Buy Now campaign due shortly. The work blends photoreal CGI and live action across six 30-second ads to support the foldable phone’s launch.

Why it matters: - The campaign shows how brands are using CGI-led production to hit launch deadlines without sacrificing premium visuals. - The work also reflects growing demand for one partner to handle CGI, live action, animation and post-production in one workflow. - The launch supports Sky Mobile’s push around the Samsung Galaxy Z Fold8, a flagship foldable device.

What happened: - Fall Off The Wall delivered Sky Mobile’s pre-order campaign for the Samsung Galaxy Z Fold8 in five weeks from brief to launch. - A separate "Buy Now" campaign is set to roll out shortly. - Fall Off The Wall worked with Sky Mobile’s marketing team, Samsung’s marketing team and production partner KipperTie. - The agency produced six 30-second DRTV adverts. - Three ads support the pre-order launch. - Three additional ads are tied to the upcoming Buy Now campaign.

The details: - The campaign centered on a fully photoreal CGI model of the Samsung Galaxy Z Fold8. - The digital device was built from a supplied CAD model under strict embargo and security requirements. - The CGI model gave the team creative control before the device was integrated with live-action footage. - Combining CGI and live action enabled dynamic camera moves that traditional filming could not achieve. - Live-action hand model sequences were used to show swipe and touch interactions. - The campaign was filmed in 6K. - CGI work used Maxon Cinema 4D. - Compositing was done in Adobe After Effects. - Rendering used Redshift.

Between the lines: - The project points to a shift in launch marketing toward faster production cycles with more technical complexity built in. - The photoreal CGI approach also reduces dependence on physical product shoots under tight launch secrecy. - Fall Off The Wall is positioning itself as a specialist in high-end product visualization for global technology brands.

What's next: - The Buy Now campaign will roll out shortly. - The six-ad package gives Sky Mobile a ready-made launch pipeline spanning pre-order and post-order promotion. - The result may serve as a model for future foldable-device launches that need speed, security and premium presentation.

The bottom line: - Fall Off The Wall delivered a fast-turn, CGI-heavy Samsung launch campaign that blends premium product imagery with the flexibility of a single production workflow. - More information is available on LinkedIn and Instagram.