LSArespond launches free weekly backup tool for Google LSA migration

LSArespond has released a free Migration Tool that automatically backs up Google Local Services Ads data every week as Google phases accounts into Google Ads and Performance Max. The tool is aimed at agencies and businesses that could lose historical reporting once legacy LSA dashboards disappear.

Why it matters: - Google is moving Local Services Ads accounts into Google Ads and Performance Max in phases, which makes historical LSA reporting harder to preserve. - LSArespond’s new tool is designed to keep weekly backups available before accounts lose access to the legacy LSA dashboard. - The backup feature matters most for agencies managing multiple client accounts and for home service, legal and real estate businesses that depend on LSA leads.

What happened: - LSArespond launched a free LSA Migration Tool for businesses transitioning from LSA to Google Ads / Performance Max. - Once an account is connected, the tool automatically backs up LSA data every week. - Users can also trigger an on-demand backup at any time. - Each backup can be downloaded as a CSV file or a PDF file. - The tool is available now to both LSArespond customers and non-customers. - The company says the platform is used by more than 2,150 businesses. - To see the tool in action, users can book a demo.

The details: - Every weekly backup saves the account’s full LSA history in downloadable form. - The backup includes leads since the account started. - It includes conversations, including messages, call details, recording links and AI transcripts. - It includes budget and bids, including daily and weekly budget, bidding strategy and bids per job type. - It includes targeting data, including job types, service areas and ad run hours. - It includes verifications, including licenses, insurance, background checks and expiration dates. - It includes performance data, including spend, impressions, clicks and charged leads by day and month. - It includes profile and photo data, including bio, business hours, contact details and photos. - It includes a one-page PDF summary covering counts, budget, targeting and expiries. - Backups continue every week until the account moves to Google Ads. - Once migration happens, backups stop and any downloaded files remain with the user. - The tool is read-only and does not change campaigns, budgets, bids or leads. - Months with no data are flagged as missing instead of being counted as zero.

Between the lines: - Google has said historical performance reports, including past impressions, clicks, weekly spend and ad-level reports, will not transfer during migration. - Google also says the legacy LSA dashboard cannot be accessed after an account moves. - That creates a record-keeping problem for agencies that manage many accounts and cannot manually export every report before each transition. - LSArespond is positioning the tool as a low-friction backup layer for that gap.

What's next: - Google’s migration plan continues in phases, with select U.S. home and storefront service businesses starting in August 2026. - Service-area businesses and professional services are scheduled for late 2026. - Remaining categories and non-U.S. accounts are slated for 2027. - Agencies and businesses can connect accounts now and start weekly backups before migration deadlines arrive.

The bottom line: - LSArespond is offering a free safety net for advertisers who could lose historical LSA data during Google’s migration to Google Ads and Performance Max.