Guidepoint Qsight Launches Consumer Sentiment Tool to Understand Motivations, Behavior & Trends in Aesthetics

New York, NY, Nov. 04, 2026 (GLOBE NEWSWIRE) -- New Qsight Platform Provides Powerful Insights into Both Current and Prospective Patients in the Medical Aesthetics Market

• Captures the total addressable market, both active users and untapped prospects 
• Tracks consumer satisfaction, awareness, usage, and purchase intent across treatments
• Tracks consumer loyalty and barriers to adoption
• Deep dives into dermal fillers, neurotoxins, GLP-1 and professional grade skincare with additional treatments tracked quarterly
• Trended insights every quarter enable early signal detection, trend identification 

Healthcare data and intelligence provider Guidepoint Qsight today launched its new Consumer Tracker, a proprietary, trend- and survey-based data tool that delivers comprehensive insights on an anonymized basis into the motivations, behaviors, perceptions, and barriers of aesthetics consumers and potential consumers across the United States. The Q3 report, The Weight of Opportunity, examines how GLP-1 patients are reshaping the aesthetics market and where aesthetic brands and practices fit into their next chapter. It can be downloaded at this link.

“While sales measurement informs what’s happening in the market, our Consumer Tracker fills in the ‘why.’ We can now provide a complete view of the total addressable market, not only of active patients but also potential ones,” noted Erik Haines, Managing Director of Guidepoint Qsight. “This tool provides insights into what drives adoption, loyalty, and future demand. It uncovers untapped growth opportunities and emerging consumer trends shaping the aesthetics landscape.”

Based on a proprietary survey developed by Guidepoint Qsight, the Consumer Tracker offers a window into consumer sentiment and an understanding of what drives patient behavior. Key questions the Guidepoint Qsight Consumer Tracker can answer include:

• Who are aesthetics consumers; which segments represent the largest growth opportunities
• What is a brand’s awareness, perception, and usage compared to its competitors
• What drives consumers and what barriers hold them back
• What drives long-term satisfaction, loyalty, and advocacy 
• What emerging trends will shape the future of the aesthetics market

“In aesthetics, connecting what consumers think and feel with what is happening in the market is key to any company looking to grow,” said Erika Sheyn, SVP of Aesthetics at Guidepoint Qsight. “Our Consumer Tracker empowers manufacturers and brand teams by giving them a regular view of changing consumer dynamics market opportunity, allowing them to prioritize high-growth segments and allocate investment effectively to respond to trends and meet patient demand, whether a product or a service.” 

For more information on the Qsight Consumer Tracker, please visit this link.  

About Guidepoint Qsight  

Guidepoint Qsight is a leading provider of data intelligence, insights, and analytics for the Medical Aesthetics and MedTech industries. Delivering real-time, granular visibility into market dynamics, patient behavior, treatment adoption, and competitive performance, Qsight leverages primary data alongside billions of verified transactions from practices and healthcare facilities to power a wide range of strategic initiatives. Qsight’s robust analytics enable manufacturers, investors, and healthcare decision-makers to anticipate trends, refine go-to-market strategies, and make data-driven decisions with confidence. Learn more at qsight.guidepoint.com. 

About the Guidepoint Qsight Consumer Tracker Tool

Guidepoint Qsight developed the Qsight Consumer Tracker to capture the motivations, perceptions, and behaviors of both active consumers and untapped prospects. Our quarterly analysis reveals who is adopting treatments, what barriers prevent conversion, how brand perceptions shift over time, and where future demand is emerging. By combining primary research, sales measurement, provider intelligence, and consumer insights, Qsight delivers a connected, 360° view of the aesthetics market, helping leaders anticipate trends, refine strategy, and make data-driven decisions with confidence. For more information on the Qsight Consumer Tracker and download the report, please visit this link. 

Contact

Meir Kahtan

Meir Kahtan Public Relations

mkahtan@rcn.com

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• Guidepoint Qsight

Guidepoint Qsight

Guidepoint Qsight Launches Consumer Sentiment Tool to Understand Motivations, Behavior & Trends in Aesthetics